Practicality wanted their brand to emphasize creating by hand. The resulting logo is based off hand sketches with alternates that have a literal handprint. The logo being created by hand further emphasized the values of Practicality.

The exposition needed multiple elements and assets before launching. They needed a poster to promote the event. Ideally, this poster would be eye catching and would describe what the event would look like and what to expect. The expo also needed their passes and merch to be designed. Collectible badges and a limited-edition t-shirt were designed to promote learning throughout the duration of the event.

Designing for Practicality involved a lot of research into the practical effects industry. Skills were emphasized based off what would be recognizable and interesting to the public to learn about. For the poster, recognizable characters were used to draw in an audience that recognizes and appreciates the films that were made through practical effects. The remaining collateral then branched out to more specific effect skill sets. At this point, the goal was to expand the audience’s understanding of what practical effects includes and can accomplish.